What does every marketer need? Leads, leads, more leads, and an
effective way for people to review what it is they are offering. What
we have here is this:
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A tool to gain an unlimited supply of new interested leads.
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A way for marketers to get their advertisement read by new
people. This is key. Most advertisements go straight into the junk or
spam or deleted folders, never really even read at all.
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A tool for people with large Skype contact lists to broadcast their messages to everyone with a single click.
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An new affiliate program which is complementary to whatever else a person is doing.
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A standardized "system" marketers can offer their downlines to
help them become more effective, i.e. generate more leads, more sales,
and make more money.
As a side-note, you need to understand it is far more effective to
offer a tool everyone can use than to offer something competitive
(therefore threatening) to their primary business and focus.